Elevate Your Brand Strategy with Pinterest: A Guide for Creatives and Game Changers
Unleash the Power of Pinterest to Inspire, Align, and Organise Your Creative Vision and Craft a Cohesive Brand Identity
IN THIS POST
Why Pinterest is a game-changing tool for branding inspiration.
How to set up and optimise a Pinterest account for creative exploration.
Tips for creating and naming Pinterest boards that reflect your vision.
Effective strategies for curating pins and identifying cohesive themes.
How to use Pinterest to create mood boards that distil your brand identity.
The latest trends on Pinterest and in web design for 2025.
Key elements to ensure your brand remains cohesive and authentic.
Practical steps to share your curated boards with collaborators.
Recommended resources for books, tools, and industry magazines to elevate your brand strategy.
Practical next steps and action summary
Bookmark for future reference
Discover how Pinterest can transform abstract ideas into a soul-aligned brand vision that inspires connection and authenticity.
Creating a brand that truly reflects the soul of your business is an art form. For visionary entrepreneurs, creatives, holistic healers, and game changers, your brand is not just about colours, fonts, or imagery—it’s a living, breathing extension of your values, your mission, and the impact you’re here to make in the world. Yet, bringing this vision to life can feel overwhelming when the possibilities are endless. This is where Pinterest comes in.
Pinterest isn’t just a platform; it’s a dynamic, visual discovery engine that invites you to dream, explore, and organise your ideas in ways that spark creativity and clarity. Whether you’re drawn to earthy tones and organic shapes, minimalist layouts, or bold and vibrant typography, Pinterest helps you uncover the aesthetic language that aligns with your purpose and speaks to your audience on a deeper level.
What makes Pinterest unique is its ability to transform abstract concepts into tangible, actionable inspiration. By curating boards, identifying patterns, and organising your ideas, you begin to see your brand vision take shape. It’s a tool for exploration, but also for refinement—helping you distill the essence of your brand into a cohesive and impactful story.
For those planning to build or refine a Squarespace website, Pinterest is an invaluable resource. The boards you create can serve as creative blueprints for your website design, guiding decisions around colour schemes, typography, and imagery. When paired with Squarespace’s intuitive tools, these inspirations can be seamlessly translated into a beautiful, functional website that embodies your brand’s soul.
Whether you’re just beginning your branding journey or seeking to elevate an existing identity, Pinterest offers both practicality and inspiration. It’s a space to experiment, connect with trends, and capture the emotions and themes that make your brand truly yours. This guide will walk you through how to use Pinterest as a creative partner, from setting up your account to creating mood boards and collaborating with your team. By the end, you’ll have a clear, organised, and inspired vision for your brand’s visual identity—and the foundation to bring it to life on a Squarespace website.
Why Pinterest Works So Well for Branding Inspiration and Development
Pinterest transforms abstract ideas into a clear and actionable visual language. It’s more than a platform—it’s a creative space where inspiration and organisation meet. For visionary entrepreneurs and creatives, Pinterest offers a space to explore infinite possibilities while honing in on the aesthetics that align with your brand’s mission. Its intuitive design allows you to discover, collect, and categorise visual elements that resonate, making the overwhelming process of branding more manageable and inspiring.
WHY PINTEREST IS THE PERFECT CREATIVE COLLABORATOR
Visual Discovery: Pinterest’s image-first approach makes it easy to explore colours, typography, and layouts. Unlike text-heavy platforms, its visual focus allows you to identify design elements at a glance, sparking instant inspiration.
Endless Inspiration: The platform curates content based on your preferences, exposing you to global design trends and niche aesthetics you might not have considered. From minimalist palettes to vibrant, maximalist designs, Pinterest connects you to a wide spectrum of creative possibilities.
Organised Creativity: With boards and sections, you can categorise ideas by themes or specific elements, creating a structured approach to inspiration. This organisational aspect helps break down complex branding projects into manageable parts.
Personalised Recommendations: As you engage with the platform, Pinterest learns your preferences and tailors suggestions to match your aesthetic vision. This makes it a dynamic, evolving tool that keeps delivering fresh, relevant ideas.
Collaboration Made Easy: Pinterest simplifies collaboration by allowing you to share boards with your team or designer. This creates a centralised space for brainstorming, ensuring everyone involved has a clear understanding of your vision.
A Source of Industry Trends: Pinterest acts as a trend aggregator, showcasing what’s popular across industries and helping you stay ahead in a rapidly changing market. Whether it’s sustainable branding or the latest typography styles, you’ll find inspiration to keep your brand relevant.
Inspiration Beyond Your Industry: One of Pinterest’s unique advantages is its ability to inspire across disciplines. A wellness entrepreneur might find inspiration in nature-inspired interiors, while an artist could discover new palettes from travel photography. The cross-industry insights it offers can lead to innovative, out-of-the-box branding ideas.
Timeless Content: Unlike platforms with fleeting content (like Instagram Stories), Pinterest pins have a longer shelf life. Your saved ideas remain accessible and evergreen, providing a lasting resource for your branding process.
A Starting Point for Mood and Brand Boards: Pinterest bridges the gap between initial inspiration and practical design execution. The pins you save can easily translate into mood boards, guiding your branding journey from abstract ideas to concrete visuals.
Pinterest is more than just a collection of pretty images; it’s a strategic partner in shaping your brand identity. It allows you to explore your creative vision, organise your ideas, and build a foundation for a cohesive and authentic brand that resonates with your audience.
Setting Up and Optimising Your Pinterest Account
Your Pinterest account is the foundation of your creative journey. An optimised profile tailors your feed and ensures a seamless experience as you explore branding ideas. Setting it up properly allows Pinterest to recommend the most relevant and inspiring content for your brand vision.
STEPS TO SET UP AND OPTIMISE YOUR ACCOUNT
Sign Up: Visit Pinterest.com and create an account using your email, Google, or Facebook.
Switch to a Business Account (Optional): Upgrade to a free business account to access analytics and advanced features.
Complete Your Profile: Add your business name, a short bio, and a link to your website. Use keywords that reflect your branding goals (e.g., "creative branding inspiration").
Set Interests: Choose categories like “Branding,” “Entrepreneurship,” or “Visual Design” to personalise your feed.
Advanced Tip: Link your Pinterest account to Google Analytics to track how pins drive traffic to your website. This allows you to monitor user behaviour beyond Pinterest and refine your strategy accordingly.
A well-optimised account helps you find relevant content faster and keeps your inspiration organised.
Creating and Naming Pinterest Boards
Pinterest boards act as your digital vision boards, categorising and organising your ideas into actionable sections. A well-structured board ensures clarity as you refine your brand vision, making it easier to connect with collaborators and visualise your goals.
HOW TO CREATE AND NAME YOUR BOARDS
Create Boards for Specific Elements: Focus on categories like “Brand Colours,” “Typography,” “Logo Inspiration,” or “Website Layouts.”
Use Descriptive Names: Avoid vague titles like “Ideas.” Instead, choose names that clearly define the purpose of the board.
Make Boards Secret (Optional): If you’re not ready to share your ideas, set your boards to private.
Add Sections Within Boards: Organise pins into smaller categories within each board. For example, a “Brand Colours” board could include sections for “Warm Tones,” “Cool Tones,” and “Neutral Palettes.” This makes it easier to find specific inspiration later.
Pinterest boards give your inspiration structure, making it easier to visualise the big picture of your brand.
Searching for Inspiration and Curating Pins
Pinterest’s search functionality is a powerful tool for uncovering ideas that resonate with your vision. Knowing how to search effectively ensures your inspiration aligns with your goals. It also helps you uncover trends and styles that you might not have considered initially.
HOW TO SEARCH AND CURATE INSPIRATION
Use Specific Keywords: Try phrases like “earthy colour palettes,” “modern minimalist logos,” or “luxury branding ideas.”
Explore Related Pins: Click on pins that resonate with you to uncover similar ideas.
Search Beyond Your Industry: Look at adjacent fields for unique ideas. For example, a wellness brand might explore “nature-inspired designs” or “eco-friendly branding.”
Pin Strategically: Focus on saving pins that truly align with your brand’s vision. Overloading your boards can dilute your focus.
Revised Addition for Beginners: If you’re struggling to find the right pins, start broad and narrow down. For example, search for “brand colours,” then refine with terms like “earthy brand palettes” or “minimalist colour schemes.”
Advanced Tip: Use Pinterest Trends to identify popular search terms related to your industry. For example, searching for “boho design” could reveal trending subcategories like “boho typography” or “boho website design.”
Curating pins thoughtfully ensures that every element contributes to a cohesive brand identity.
Using Pinterest to Create Mood and Brand Strategy Boards
Mood boards serve as a creative blueprint, distilling your ideas into a cohesive visual language. They capture the emotions and themes of your brand in one place, giving you clarity and direction as you move through the branding process. Pinterest simplifies this by letting you organise pins into focused boards or export your ideas into external tools like Canva to create a consolidated visual.
STEPS TO CREATE MOOD AND BRAND BOARDS
Create a new Pinterest board specifically for your mood board.
Select the most aligned pins from your existing boards and save them to this new board.
Identify patterns, such as consistent colour schemes, fonts, or imagery styles.
Optional: Export your pins into a tool like Canva to create a consolidated visual representation.
Mood boards serve as the bridge between inspiration and execution, helping you refine your ideas before design begins.
Identifying Themes and Keywords for Cohesion
Beyond colours, fonts, imagery, and keywords, consider these additional elements to ensure a cohesive brand identity. These components help translate your vision into a tangible, recognisable, and aligned expression across all platforms.
WHAT TO IDENTIFY
Colours: Are there consistent tones or palettes that resonate with your vision?
Fonts: What typography styles best represent your brand—elegant scripts, bold sans-serifs, or playful hand-drawn fonts?
Imagery: Does your brand lean toward vibrant photos, minimalistic illustrations, or textured graphics?
Keywords: Note words or phrases in pin descriptions that reflect your brand’s tone or values.
ADDITIONAL ELEMENTS TO ENSURE COHESION
Logo Design: Your logo serves as the cornerstone of your brand identity, encapsulating your brand's essence in a single visual mark. (marq.com)
Tone of Voice: The language and style you use in communications convey your brand's personality and values, fostering a deeper connection with your audience. (musemind.agency)
Brand Values: Clearly defined principles that guide your brand's behaviour and decision-making processes, resonating with like-minded consumers. (musemind.agency)
Unique Positioning: Identifying what sets your brand apart in the marketplace ensures that your messaging highlights these distinctive attributes. (musemind.agency)
Brand Consistency: Maintaining uniformity across all brand elements and touchpoints reinforces recognition and trust among your audience. (musemind.agency)
Emotional Connection: Crafting a brand identity that resonates on an emotional level with your audience can differentiate your brand and build deeper relationships. (constantcreates.com)
Customer Experience: Every interaction with your brand should reflect its identity and values, fostering trust and loyalty. (constantcreates.com)
Pro Tip: Take time to audit these elements regularly as your brand evolves to ensure continued alignment with your audience and purpose.
Sharing Your Vision with Collaborators
Pinterest boards are more than a personal tool—they’re a collaborative asset that simplifies communication with designers and creative teams. Sharing your boards provides clear visual references that ensure everyone involved in your branding process is aligned.
HOW TO SHARE YOUR BOARDS
Open the board and click the “...” button.
Select “Invite” and add your collaborator’s email or share the board link directly.
Enable collaborators to add pins, fostering dynamic exchanges of ideas.
2025 Trends to Look Out For on Pinterest
Pinterest is at the forefront of emerging trends in both aesthetics and technology. Staying ahead of these trends ensures your branding remains relevant, inspiring, and forward-thinking. Here’s what to look out for:
EMERGING AESTHETICS TRENDS
These visual styles and themes are shaping branding and design inspiration in 2025, offering a range of ideas to align with your brand’s personality:
Nature-Inspired Palettes: Earthy greens, terracottas, and soft neutrals dominate, reflecting a collective desire for grounding and connection to nature.
Maximalist Aesthetics: Bold, layered designs offer depth and intrigue, balancing the clean lines of minimalism.
Hand-Drawn Typography: Organic and artistic lettering styles add a personal, human touch to branding.
Eco-Friendly Messaging: Visuals and storytelling focusing on sustainability and environmental consciousness resonate strongly with values-driven audiences.
Custom Illustrations: Bespoke visuals help brands stand out, offering unique and tailored imagery that reflects individuality and creativity.
Organic Shapes: Moving away from rigid grids, fluid and natural shapes create a more approachable and human-centric design language.
TRENDING TECHNOLOGY
Technological innovations in web and design are pushing the boundaries of interactivity and engagement, offering exciting ways to enhance user experience:
Dynamic Cursors: Interactive cursors that change shape or colour based on user actions create an engaging and playful browsing experience.
Parallax Scrolling: Layers of background and foreground images moving at different speeds add depth and immersion to digital designs.
Dark Mode: Alternative colour schemes reduce eye strain and enhance the vibrancy of content, particularly for mobile users.
Immersive 3D Experiences: Advanced 3D elements engage users, creating dynamic, interactive visual experiences.
AI-Powered Personalisation: Artificial intelligence tailors content and recommendations to individual users, improving relevance and engagement.
Augmented Reality (AR) and Virtual Reality (VR): AR and VR integrations offer innovative ways for users to interact with products and services, such as virtual try-ons or immersive tours.
Sustainable Web Design: Eco-conscious practices like green hosting and optimised performance reflect a commitment to environmental responsibility.
TRENDING WEBSITE DESIGN
These website design trends for 2025 reflect evolving user preferences and technical advancements, offering inspiration for a cutting-edge online presence:
Minimalism with a Twist: Websites are embracing clean, open designs while layering elements like bold typography or striking colour accents for added personality.
Parallax and Scroll Animations: Using animations and dynamic scrolling creates an immersive storytelling experience, keeping users engaged.
Split-Screen Layouts: Dividing screens into two complementary sections allows for creative storytelling while improving navigation.
Interactive Micro-Animations: Small animations, such as hover effects and progress bars, add subtle interactivity without overwhelming the user experience.
Asymmetrical Layouts: Breaking free from traditional grids, asymmetrical designs create a modern and unique look.
Video Backgrounds: Looping videos or subtle motion backgrounds capture attention and convey emotions effectively.
Focus on Accessibility: Websites are incorporating accessible design practices, ensuring inclusivity through features like keyboard navigation and optimised screen-reader experiences.
By exploring these trends across aesthetics, technology, and website design, you’ll gain a comprehensive understanding of how to craft a visually compelling and technically innovative brand presence. Pinterest serves as the perfect partner to curate inspiration and translate it into actionable ideas.
Pro Tip: While trends can inspire, always filter them through your brand’s values and audience preferences to maintain authenticity and connection.
Practical Tools and Resources for Pinterest Success
PINTEREST ESSENTIALS
Pinterest | START HERE by creating your account or logging in. Use Pinterest to create inspiration boards, explore design trends, and refine your branding ideas.
Pinterest for Business | Learn how to set up and optimise your business account.
Square Soul Studio Pinterest Boards | Explore our boards which are works in progress always being edited and expanded
Pinterest for Visionary Entrepreneurs: Connect, Inspire, and Grow Authentically | Blog post from Square Soul Studio exploring using Pinterest for Business
BRAND BOARD CREATION AND DESIGN TOOLS
Canva | A user-friendly design platform that lets you import pins and create cohesive brand boards. Canva’s mood board templates make it easy to organise your visual inspiration into polished presentations with free and pro plans available.
Adobe Creative Cloud | A comprehensive suite of pro design tools, including Photoshop, Illustrator, and InDesign, ideal for creatives seeking advanced capabilities to craft stunning, unique visuals.
Squarespace for Creatives | Receive a 20% discount on the first annual payment for new websites, online stores, Email Campaigns, Digital Products, and Acuity Scheduling subscriptions when we build your site. Complete the project enquiry form and let’s see how we can collaborate.
Aligned Resources for Visual Branding and Pinterest Inspiration
BOOKS TO ELEVATE YOUR BRAND STRATEGY
Brand Brilliance by Fiona Humberstone | A visual and practical guide to crafting a brand identity that resonates deeply with your audience. Ideal for conscious entrepreneurs seeking clarity and creativity.
Designing Brand Identity : A Comprehensive Guide to the World of Brands and Branding by Alina Wheeler and Rob Meyerson
How to Style Your Brand by Fiona Humberstone | Explore the art of visual storytelling with this insightful guide to creating a brand identity that captivates and inspires.
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Miller Donald | Discover how to clarify your brand’s message to attract and engage your ideal audience effectively.
Brand the Change: The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers by Anne Miltenburg
Disrupt-Her: A Manifesto for the Modern Woman by Miki Agrawal | This empowering manifesto challenges societal norms and inspires women to embrace their authenticity, creativity, and purpose. Perfect for visionary entrepreneurs and creatives seeking to disrupt traditional frameworks and build brands that align with their values and mission.
Big Magic: How to Live a Creative Life, and Let Go of Your Fear by Elizabeth Gilbert | A must-read for creatives, this book explores how to unleash your creativity and approach your branding with an open and inspired mindset.
INDUSTRY MAGAZINES FOR CREATIVE BRAND STRATEGY
Creative Review | A leading publication offering insights into design, advertising, and visual culture, featuring the latest trends and in-depth analyses relevant to brand strategists.
Brandingmag | An independent journal providing thoughtful articles on branding strategies, industry news, and expert opinions, serving as a valuable resource for staying updated on branding innovations.
Kinfolk | A lifestyle magazine that delves into home, work, style, and culture, offering inspiration for brand aesthetics and storytelling through its minimalist and community-focused approach.
AFFILIATE DISCLOSURE | Some links in this post may be affiliate links. If you click through and pay for a product, we may be compensated at no cost to you.
Final Thoughts: Bringing Your Vision to Life
Embarking on the journey to craft a soul-aligned brand is both an art and a science. Pinterest serves as a bridge between your inner vision and its outward expression, offering a sanctuary where creativity meets strategy. By thoughtfully curating boards, discerning patterns, and collaborating with your team, you lay the groundwork for a brand that not only reflects your mission but also resonates deeply with your audience.
As you transition from inspiration to implementation, consider how these visual elements will manifest across various platforms, especially your website. Utilising tools like Squarespace allows for seamless translation of your Pinterest-curated vision into a cohesive online presence. Remember, consistency is key; the colours, typography, and imagery you've selected should harmonise across all touchpoints, creating a unified and memorable brand experience.
Stay attuned to emerging trends, but always filter them through the lens of your brand's core values and identity. Authenticity fosters connection, and a brand that genuinely reflects its essence will naturally attract and engage its intended audience. Leverage Pinterest not just as a tool for inspiration, but as an integral part of your ongoing brand development process, ensuring your brand evolves while staying true to its foundational spirit.
ACTIONABLE NEXT STEPS
Set Up and Optimise Your Pinterest Account
Update your profile with a bio that reflects your brand values and includes relevant keywords. Set your preferences to align your feed with creative and branding inspiration.Create and Curate Pinterest Boards
Build boards for specific aspects of your branding, such as “Brand Colours” or “Typography.” Use clear, descriptive names and organise your pins into cohesive sections.Develop Focused Mood Boards
Organise your inspiration into mood boards that reflect your brand’s aesthetic. Export them to tools like Canva for a consolidated, polished view.Integrate Key Themes and Trends
Identify consistent themes, colours, and fonts in your pins. Incorporate 2025 trends, such as nature-inspired palettes and hand-drawn typography, to stay relevant.Share and Collaborate
Share your boards with collaborators or your design team to align your vision. Use them as a foundation for building your website or refining your brand strategy.
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